I teamed up with Century 21, Caravan Stylist Studios and 31 other designers including Nanette Lepore, Walter Baker, and Shoshanna to reimagine the iconic "I ♥ NY tee", an initiative to support Save the Garment Center, a non-profit organization that aims to preserve New York's Garment District and support factories, suppliers and designers through education and advocacy.
[ Christina Caradona wears PRIMARY'S one-of-a-kind "I ♥ New York" leather and python tee ~ on sale at Century 21 tonight at 5:30pm EST for $100! all proceeds benefit, The Save the Garment Center Foundation // worn with Primary's Lex skirt ]
This was a fun project to reinterpret the classic, I ♥ NY tee, since at Primary my design aesthetic is basically, reinvented classics. Of course, my instinct was to elevate it to a luxe fashion piece, so I recut the body in leather, added a python heart and finished with a zipper up the back. I loved the shiny texture of the lettering and trademark, so we kept that from the original tee.
>>> Come celebrate with us and check out all 32 designs tonight! <<<