Style Notes | Erin Framel

A gorgeous sunny day in New York, deserves a gorgeous sunny post.  Today we feature Erin Framel for our Style Series, the classically glamourous, behind-the-scenes Boss ( and sister ) to the style house and editorial site The Glamourai. 

She's a busy young lady ~ from editorial meetings, working with PR houses to styling, she's behind every moment, making it happen. I've been inspired watching her professional New York journey and how it has evolved her sartorial choices. I love her new depth, but she will always be the red lipped-low chignon-diamond dangles-a-line dress-structured pill-box purse-classy Texas girl to me.

So here's how Erin wore her Primary leathers ~ she's kept those red lips, added a touch of day-glam with this layered chiffon Nicole Miller top / Adrienne Landau fur scarf and made it all business with her new lady briefcase from Coach. I love this bad-ass side of her! Thoughs? And no, we didn't shoot this today, if you notice the frozen fountain behind Erin...Thankfully that's all behind us now ~ to Spring! 

 STYLE NOTES // Erin Framel [ wearing: PRIMARY moto jacket / Nicole Miller top / Adrienne Landau scarf / Rachel Zoe boots / PRIMARY moto leggings / RetroSuperFuture sunnies ] 

Thanks Erin! 

Style Notes | Christina Caradona

The polar vortex has calmed down in New York but what are you wearing for this transitional period? I love how Christina Caradona put this together.  Simple, casual and chic.

 [ Christina wears // primary cape // merino turtleneck // and leather zip leggings ~ ALL PRIMARY // shoes + jewelry Christina's own ] photographed by Scott Brasher 

These merino wool, textured sleeves were inspired by tire treads ( from our FW13 moto collection ) I love how Scott captures this detail...

This double-lapel, hidden zipper Akasha cape and zipper leather leggings are on heavy rotation in my closet right now, and will be coming along to the hamptons tonight ~ wishing you all a beautiful weekend!

[ Find these items and more ~ on SALE now] 

Style Notes | Mija Knezevic

 Style Notes // Mija Knezevic // photographed by: Scott Brasher // Mija is wearing Primary metallic tweed+leather baxis pant [ silk+leather version ] // Primary fringe sweater [ bordeaux or black+white ] // Balenciaga cutout boots // Vintage Fur Coat // tri-stone pryate necklace // tibet silver necklace

There's nothing I love more than seeing how a cool, stylish girl wears Primary.  I create every collection with the idea of modern essentials, so of course, they're meant to be worn with your other favorite designer / high street pieces.  Mija has super cool style and is so bold with colors...the way she styled her look was amazing.  Completely different than how I would wear it, which i love.  And then Scott snapped this cute one of us... 

XOCleo 

Style Notes [ Layers ]

A note on transitional fall layering, perfect for the west coast or Hong Kong right now... I love how cozy this looks with the chambray shirt worn open and paired with a simple tee.  Again, the gorgeous Julie rocking our Primary leather square skirt (!).... One of our fall essentials...

[ IMAGES // Sincerely Jules ] 

style notes | Sincerely Jules

We're big fans of Julie [ blogger; Sincerely,Jules ] so loved seeing how she's wearing our primary leather square skirt! These effortless, casual looks, are exactly what I'm craving right now... I really need to grab a pair of these neon kicks...

[ IMAGES // via Julie Sarinana ] 

Street Style | Nike Free's

We spotted Nike Free's everywhere during New York Fashion Week.  I personally love the trend, it's fresh and conducive for longs days spent hitting the pavement in New York.  So far I've kept my actual Nike Free's for the gym, and gotten 2 pairs of slip-on sneakers. A python-print pair (obviously) and a pair of classic checkered Vans (a la Caroline de Maigret ).  The sneaker look, but not a full-out running shoe, like how we shot our Fall/Winter 2013 lookbook... but now am tempted to get a running shoe w a pop of color.. 

What's your take? Have you taken gym shoes to the streets? 

[ IMAGES: Franco Polar for PRIMARY ] 

Girls in Primary

Love seeing cool girls rocking out in Primary! Some instagrams [ @primary_newyork ] from this summer.  We've been selling out of new arrivals quickly so best to sign up for our newsletter for the latest! 

Style Notes | Los Angeles

Primary leather Moto Jacket (coming soon for Fall! ) and Primary Tee dress on the streets of LA [ starring: Kelia-Andrada Thomas // photos by Robert Terazzas ] Thanks Gregory Davalos for the pictures! ] 

Style Notes

For me, there's nothing more exciting than a girl wears a one of my designs in a completely fresh way. Thats why I began Primary, to be that essential piece in your wardrobe that you style and make your own.  In this case, this is not your average girl, but stylist / chic maven extraordinaire of the uber popular blog The Glamourai.  She's approaching her 5 year anniversary of the blog! A huge congratulations to Kelly! 

Here she's taken the Primary Torus Tunic, and worn it backwards, paired with skinny jeans.  I know, genius right??! Just another creative idea that will pop into her head during a shoot, and make the look. Just like the oxford wrapped around the waist in this primary campaign. 

[ All images c/o The Glamourai // Photography by Austin Phelps //  See more of our work together HERE. ] 

Style Notes

Christina Caradona looking so polished as of late! Love her all her looks in her Frederic Fekkai feature on Refinery29 and so happy to see her still rocking our Primary Baxis pant and them still looking so gorgeous on their third summer with her.

[ Primary's classic silk and leather baxis pant, find a chambray+leather summer version on sale here.  ]  

primary | style notes

       

Alyse Archer-Coité , Editor-in-Chief of Maker Magazine at her 2nd issue launch party wearing primary fringe leather skirt and belt.  Love that she styled it with a simple sleeveless tee.

[ photos by BFA // pictured above with her boyfriend // below with Artist Ryan McGinness and Joanna Lily Wong ]

style notes [ zig jacket ]

 Li Ming emailed me this incredible pic of her in our Primary Leather Zig Jacket worn all unzipped with a black tee and jeans.  I love how she kept the styling so simple to really show the lines of this jacket. 

>>> few sizes of the zig jacket on our sale,  find the last of them here! <<<

[ photo by Felix Wong ] 

street style [ primary oxford ]

Love how Kelly wore our Classic Oxford during the NYFW S/S13 shows. And how insane is that Bodhi bag!?? I remember this outfit well, just after this 9AM show at Lincoln Center, she jetted down to our spring/summer presentation in soho to put the finishing touches on our show styling! 

[ Images via:  TheGlamourai / TheCut / TheGenteel ]

December Layers

Images via Vanessa Jackman

Our cute-as-a-button Cover Girl, Canadian model Li Ming layering up this winter! Not sure what's she's wearing other than those Primary metallic tweed + leather pants. Find 'em on sale in our shop! 

shop news [ tux blazer ]

Two of our favorite bloggers Christina Caradona and The Glamouari in our polka-dot tux blazer, find it in an array of hues on our [ shop here ] 

New In [ leather flounce skirt ]

The Glamourai in Primary Fall/Winter 2012 [ leather Moet skirt ]    

primary classics

[ Primary silk tee / primary silk baxis pant ]

I started Primary as a core collection, consisting of our simple but perfect cuts of the silk tee, tank, slouchy silk pant, and blouses. Each season we expand on those and have added quite the assortment, but these are a pair of our originals that we still carry on. Worn here by Christina Caradona ~ Trop Rouge in New York. 

XOCleo

siiick clutch

Spotted our most versatile [grey & white] clutch on the glamourai in brooklyn this week! See the full post here. 

summer sale

We're having a huge summer sale in the shop! Here's our primary items having fashion moments ~ a compilation of my own images, instagram, behind the scenes and whatnot plus ones from trop rouge /the glamourai /our summer lookbook / teen Vogue and our campaign images by greg swales 

all clothing by primary and on sale now! 

>>> shop the summer sale <<<