In Search of...

Primary Fall/Winter 2012: In Search Of from Primary on Vimeo.

We've finally posted our new primary campaign video on our website, hope you enjoy! AND can you spot my cameo? Free primary clutch to the first person who finds me. Email your spotting to us at info@primaryny.com

primary fashion film [ "in search of" ]

Video stills from my favorite moment, the finale scene of our fall/winter 12 primary film. I got such an incredible rush from collaborating on this film with Greg Swales, that i was up at 5am this morning, concepting/storyboarding our SS13 film which we'll be filming next month, totally crazy i know (for the morning after our premiere party) but the best ideas, always seem to come in lucid dreams...

Thanks to everyone that came out to the New York premiere last night! so. much. fun! will post some party pics shortly and we will have the film up on primaryny.com early next week. Enjoy the weekend! XOCleo