4.17.2014

Style Notes | Kate Horseman



I love seeing how women style my designs, it is unquestionably the most gratifying part of my job. There's nothing like a girl who can take a primary piece a truly make it her own [ the whole you-wear-the-dress VS the dress-wears-you mantra ]  Today I am featuring Kate; and old friend of mine from my hometown of Vancouver, Canada.  

We first met about a decade ago, during a modeling gig ( I guess the tall girls were unavailable?!? ) and I instantly liked her.  She's one of those cool-girls that's natural, kind, unpretentious and entirely comfortable in who-she-is and her sense of style has always reflected that.  Back then we called her Pony, a reference to her last name [ Horseman ], something so sweet and endearing, although I don't think anyone still calls her that! 


Anyways fast-forward a few years, after I had left Vancouver for New York, finished Design School at Parsons, and got my feet wet in the world of new york fashion design ~ and was launching PRIMARY. I wanted her to style the first collection, even thought she wasn't a stylist. I just innately knew she 'got' our aesthetic + essentials vibe.  It ended up not working out ~ due to scheduling issues but it's amazing for me to see that she did end up using her instinctive skill and translated that to her current fashion blog, and all aspects of her life [ including her gorgeous apartment pictured here, which is so her. ]   Also, very cool for me to see her rocking out in PRIMARY.  Thanks Kate!! See you this summer. 

XO Cleo 

STYLE NOTES [ repost // all images from Bullet with Butterfly Wings ] // [ Kate Horseman wearing: // Phoebe Price hat // PRIMARY oversize tee // Zara Blazer // Athena Atelier necklace // PRIMARY leather fringe skirt // Ash boots. ] 

4.09.2014

Style Notes | Erin Framel




A gorgeous sunny day in New York, deserves a gorgeous sunny post.  Today we feature Erin Framel for our Style Series, the classically glamourous, behind-the-scenes Boss ( and sister ) to the style house and editorial site The Glamourai

She's a busy young lady ~ from editorial meetings, working with PR houses to styling, she's behind every moment, making it happen. I've been inspired watching her professional New York journey and how it has evolved her sartorial choices. I love her new depth, but she will always be the red lipped-low chignon-diamond dangles-a-line dress-structured pill-box purse-classy Texas girl to me.

So here's how Erin wore her Primary leathers ~ she's kept those red lips, added a touch of day-glam with this layered chiffon Nicole Miller top / Adrienne Landau fur scarf and made it all business with her new lady briefcase from Coach. I love this bad-ass side of her! Thoughs? And no, we didn't shoot this today, if you notice the frozen fountain behind Erin...Thankfully that's all behind us now ~ to Spring! 


 STYLE NOTES // Erin Framel [ wearing: PRIMARY moto jacket / Nicole Miller top / Adrienne Landau scarf / Rachel Zoe boots / PRIMARY moto leggings / RetroSuperFuture sunnies ] 

Thanks Erin! 

4.01.2014

Shop the Shoot

[ PRIMARY SPRING 13 CAMPAIGN // Akasha Cape // Fringe Sweater // Square Skirt


[ PRIMARY // Sheer Trench // Python Evening Clutch, more colors here. ] 

[ PRIMARY // Trench Vestalso available in Coated Black! // Lex leather Skirt  ]

3.20.2014

Travel Notes | Kelly Framel



Packing carry-on for a business/pleasure tour that floats you across multiple countries, with opposing climates takes a high degree of skill. My great friend Kelly has become a master of this over the years; taking only items that are light, easy to layer, wrinkle-resistant, can be worn multiple ways and obviously, transition from day-to-night. 


So, to say the least, I was thrilled that her Asia excursion included Primary's spring sheer trench, (and our caftan! additional colors coming soon) one of my personal favorites of our SS14 collection.


Travel Notes [ In Beijing, Kelly Framel wears // Primary Sheer Trench // Joie shoes // Bao Bao Wan Fine Jewelry // Photography by Zachary Lynd ] 

[ All Images via TheGlamourai ]

2.21.2014

Style Notes | Christina Caradona


The polar vortex has calmed down in New York but what are you wearing for this transitional period? I love how Christina Caradona put this together.  Simple, casual and chic.

 [ Christina wears // primary cape // merino turtleneck // and leather zip leggings ~ ALL PRIMARY // shoes + jewelry Christina's own ] photographed by Scott Brasher 


These merino wool, textured sleeves were inspired by tire treads ( from our FW13 moto collection ) I love how Scott captures this detail...



This double-lapel, hidden zipper Akasha cape and zipper leather leggings are on heavy rotation in my closet right now, and will be coming along to the hamptons tonight ~ wishing you all a beautiful weekend!

[ Find these items and more ~ on SALE now] 
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