Twenty twelve was a big year for Primary, it began with our 2012 spring/summer collection which debuted our first accessory! Of course we stuck with our primary ethos, of simple luxury and created the easiest fold-over clutch in gorgeous hand-painted skins. Am happy to announce that we now have added numerous styles to our accessory group, all arriving in stores and our eshop early 2013.
Roderick Rojo joined Primary as Design Director! The single most important decision of 2012. And then we setup a proper design studio.
The 2012 fall/winter collection! and the campaign images that Greg Swales, Kelly Framel and I created.
Primary's first film! This moment felt like full circle from my days in costume design on film sets.
We fully embraced social media! You can find me tweeting/facebooking/tumbling/pinning/or doing it all thru instagram at any given moment, much to my boyfriends annoyance.
Our NYFW debut with our spring/summer 2013 collection. A truly special moment for us, more on that in 2013.
The past year has just flown by and now that its officially 2013, I am moving onward! I hope everyone had a fantastic new years celebration and to a thrilling 2013 for us all!