Eshop [Spring Arrivals]

A few savvy shoppers have already scooped some up ~ pre-announcement (thanks for your support!!). I was recently asked in an interview who I would like to most see wearing primary, I guess she expected a celebrity name, but my answer "excited for the day I see a random cool girl on the street, be totally inspired by her, and then after realize she’s wearing Primary" may be a tad fromage, but totally true! I really am looking forward to see how real women interpret and style my pieces. That IS what fashion is all about, making it your own.

Click HERE to shop the first of our Spring Arrivals.

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