SS11 Lookbook [behind the scenes]

The talented  Will Calcutt shot the PRIMARY Spring/Summer 2011 lookbook Friday, here's a peek...

The BIG news this season is the addition of our creative consultant/ stylist Kelly Framel of the Glamourai ~ It has been so fun working together again!   

Photographer Will Calcutt

The hung-over helper ~ hard at work...

Eva Shaw did an amazing job, total Alexa right? 

All photos by Cleo, xx
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