Style Notes | Kate Horsman

I love seeing how women style my designs, it is unquestionably the most gratifying part of my job. There's nothing like a girl who can take a primary piece a truly make it her own [ the whole you-wear-the-dress VS the dress-wears-you mantra ]  Today I am featuring Kate; and old friend of mine from my hometown of Vancouver, Canada.  

We first met about a decade ago, during a modeling gig ( I guess the tall girls were unavailable?!? ) and I instantly liked her.  She's one of those cool-girls that's natural, kind, unpretentious and entirely comfortable in who-she-is and her sense of style has always reflected that.  Back then we called her Pony, a reference to her last name [ Horseman ], something so sweet and endearing, although I don't think anyone still calls her that! 

Anyways fast-forward a few years, after I had left Vancouver for New York, finished Design School at Parsons, and got my feet wet in the world of new york fashion design ~ and was launching PRIMARY. I wanted her to style the first collection, even thought she wasn't a stylist. I just innately knew she 'got' our aesthetic + essentials vibe.  It ended up not working out ~ due to scheduling issues but it's amazing for me to see that she did end up using her instinctive skill and translated that to her current fashion blog, and all aspects of her life [ including her gorgeous apartment pictured here, which is so her. ]   Also, very cool for me to see her rocking out in PRIMARY.  Thanks Kate!! See you this summer. 

XO Cleo 

STYLE NOTES [ repost // all images from Bullet with Butterfly Wings ] // [ Kate Horsman wearing: // Phoebe Price hat // PRIMARY oversize tee // Zara Blazer // Athena Atelier necklace // PRIMARY leather fringe skirt // Ash boots. ] 

Shop the Shoot

[ PRIMARY SPRING 13 CAMPAIGN // Akasha Cape // Fringe Sweater // Square Skirt ] 

[ PRIMARY // Sheer Trench // Python Evening Clutch, more colors here. ] 

[ PRIMARY // Trench Vest, also available in Coated Black! // Lex leather Skirt  ]

Style Notes | Christina Caradona

The polar vortex has calmed down in New York but what are you wearing for this transitional period? I love how Christina Caradona put this together.  Simple, casual and chic.

 [ Christina wears // primary cape // merino turtleneck // and leather zip leggings ~ ALL PRIMARY // shoes + jewelry Christina's own ] photographed by Scott Brasher 

These merino wool, textured sleeves were inspired by tire treads ( from our FW13 moto collection ) I love how Scott captures this detail...

This double-lapel, hidden zipper Akasha cape and zipper leather leggings are on heavy rotation in my closet right now, and will be coming along to the hamptons tonight ~ wishing you all a beautiful weekend!

[ Find these items and more ~ on SALE now] 

Primary Spring 2014

[ above PRIMARY SPRING 2014 CAMPAIGN [ photographer: Greg Swales // model: Indre Piskarskaite from Q Models // makeup: Geeta Khanna ] 

[ behind-the-scenes // Indre wearing Primary's classic Moto Jacket with our silk Baxis Pants ]

[ behind-the- scenes // PRIMARY Spring 2014 // Cleo's iPhone // Model: Indre Piskarskaite from Q Models // Makeup: Geeta Kanna ] 

A spring collection delivering to stores in January is just totally perplexing! So for this season,  [ coming soon, to Revolve and our shop ] we worked with warm merino knits and wools, but kept the colors very spring-transitional.   The merino wool sweater ~ is light and creamy with a hint of grey honeycombed raglan sleeves, the Torus draped back top in porcelain ( a thicker fabric than the summer version ), classic leather jackets, button ups, and the new Lex zipper leather skirt have all hit the shop.

We have some amazing trench coats in addition to the rest of the spring collection coming up shortly ~ along with the fabulous campaign images shot by Greg Swales, so stay tuned. In the meantime, have you checked out our Winter Sale? I am adding items daily so keep checking if you have your eye on something!

Eshop News

We are so excited to introduce a new range of accessories to our site. We chose a few special jewelry designers from Singapore, Hong Kong, and Korea. Hope you find something great for yourself and would love your feedback! 

Accessories | New Arrivals

A compilation of my favorite new items in the shop.  My love for jewelry has been a recent discovery, and there is no easier (and fun!) way to update your wardrobe this New Year then layering delicate crystals over a basic tee or throwing something more dramatic over your favorite LBD for a fun night out.  

We have some fun costume pieces in as well as gorgeous crystal, quartz and geode jewels dipped in 14K.  Check out all the jewelry here.  [ from top left clockwise ]

Crystal Cord Necklace // $39

Embossed leather cuff // $59

Gold spike bangle // $22

Giant quartz pendant necklace // $180

Dixieland Scarves // $195

Crystal drop earrings // $ 115

Seasons Greetings

Wishing everyone a wonderful holiday season! Getting festive here in our fringed sweater and market jewels... 

[ Primary bordeaux fringe sweater / fringe necklace / all jewelry here ]

FW13 // New Arrivals

[ Fall Arrivals are hitting the shop! Check them out here ] 

Girls in Primary

Love seeing cool girls rocking out in Primary! Some instagrams [ @primary_newyork ] from this summer.  We've been selling out of new arrivals quickly so best to sign up for our newsletter for the latest! 

Style Notes | Los Angeles

Primary leather Moto Jacket (coming soon for Fall! ) and Primary Tee dress on the streets of LA [ starring: Kelia-Andrada Thomas // photos by Robert Terazzas ] Thanks Gregory Davalos for the pictures! ] 

Style Notes

For me, there's nothing more exciting than a girl wears a one of my designs in a completely fresh way. Thats why I began Primary, to be that essential piece in your wardrobe that you style and make your own.  In this case, this is not your average girl, but stylist / chic maven extraordinaire of the uber popular blog The Glamourai.  She's approaching her 5 year anniversary of the blog! A huge congratulations to Kelly! 

Here she's taken the Primary Torus Tunic, and worn it backwards, paired with skinny jeans.  I know, genius right??! Just another creative idea that will pop into her head during a shoot, and make the look. Just like the oxford wrapped around the waist in this primary campaign. 

[ All images c/o The Glamourai // Photography by Austin Phelps //  See more of our work together HERE. ] 

Style Notes

Christina Caradona looking so polished as of late! Love her all her looks in her Frederic Fekkai feature on Refinery29 and so happy to see her still rocking our Primary Baxis pant and them still looking so gorgeous on their third summer with her.

[ Primary's classic silk and leather baxis pant, find a chambray+leather summer version on sale here.  ]  

Beauty | Dolce Vita

Some behind-the-scenes beauty of our Dolce Vita or so we called it, in our sixties, black and white graphic print moments of Primary Spring / Summer '13.  Campaign going online shortly.. 

[ Serving as inspiration:  the New York Public Library // hair + makeup tears // models: Victoria Anderson and Alexandra Pungitore for Wilhelmina ] 

spring | summer 2013 [ campaign ]

Spring has officially sprung at primary, with our new arrivals coming weekly!  Here's a peek at the first set of our campaign images for this spring/summer 2013 season.  Thanks to Greg, Kelly, Victoria and Alexandra for an amazing day shooting "spring" in the beginning of winter at Bryant Park. These girls were rockstars! Stay tuned for behind-the-scenes and beauty for this shoot. 

[ Primary spring/summer 2013 campaign  // photography: Greg Swales // styling: Kelly Framel // models: Victoria Anderson and Alexandra Pungitore for Wilhelmina // makeup: Zulieka Acosta // hair: Matthew Green  ]

style notes [ zig jacket ]

 Li Ming emailed me this incredible pic of her in our Primary Leather Zig Jacket worn all unzipped with a black tee and jeans.  I love how she kept the styling so simple to really show the lines of this jacket. 

>>> few sizes of the zig jacket on our sale,  find the last of them here! <<<

[ photo by Felix Wong ] 

Exclusives [ new in ]

New crossbody chain'd bags have hit the shop!  Limited edition pythons available here.

street style [ primary oxford ]

Love how Kelly wore our Classic Oxford during the NYFW S/S13 shows. And how insane is that Bodhi bag!?? I remember this outfit well, just after this 9AM show at Lincoln Center, she jetted down to our spring/summer presentation in soho to put the finishing touches on our show styling! 

[ Images via:  TheGlamourai / TheCut / TheGenteel ]

Eshop News