Style Notes | Kate Horsman

I love seeing how women style my designs, it is unquestionably the most gratifying part of my job. There's nothing like a girl who can take a primary piece a truly make it her own [ the whole you-wear-the-dress VS the dress-wears-you mantra ]  Today I am featuring Kate; and old friend of mine from my hometown of Vancouver, Canada.  

We first met about a decade ago, during a modeling gig ( I guess the tall girls were unavailable?!? ) and I instantly liked her.  She's one of those cool-girls that's natural, kind, unpretentious and entirely comfortable in who-she-is and her sense of style has always reflected that.  Back then we called her Pony, a reference to her last name [ Horseman ], something so sweet and endearing, although I don't think anyone still calls her that! 

Anyways fast-forward a few years, after I had left Vancouver for New York, finished Design School at Parsons, and got my feet wet in the world of new york fashion design ~ and was launching PRIMARY. I wanted her to style the first collection, even thought she wasn't a stylist. I just innately knew she 'got' our aesthetic + essentials vibe.  It ended up not working out ~ due to scheduling issues but it's amazing for me to see that she did end up using her instinctive skill and translated that to her current fashion blog, and all aspects of her life [ including her gorgeous apartment pictured here, which is so her. ]   Also, very cool for me to see her rocking out in PRIMARY.  Thanks Kate!! See you this summer. 

XO Cleo 

STYLE NOTES [ repost // all images from Bullet with Butterfly Wings ] // [ Kate Horsman wearing: // Phoebe Price hat // PRIMARY oversize tee // Zara Blazer // Athena Atelier necklace // PRIMARY leather fringe skirt // Ash boots. ] 

I ♥ New York

I teamed up with Century 21, Caravan Stylist Studios and 31 other designers including Nanette Lepore, Walter Baker, and Shoshanna to reimagine the iconic "I  ♥ NY tee", an initiative to support Save the Garment Center, a non-profit organization that aims to preserve New York's Garment District and support factories, suppliers and designers through education and advocacy.

[ Christina Caradona wears PRIMARY'S one-of-a-kind "I ♥ New York" leather and python tee ~  on sale at Century 21 tonight at 5:30pm EST for $100! all proceeds benefit, The Save the Garment Center Foundation // worn with Primary's Lex skirt ] 

  This was a fun project to reinterpret the classic, I ♥ NY tee, since at Primary my design aesthetic is basically, reinvented classics. Of course, my instinct was to elevate it to a luxe fashion piece, so I recut the body in leather, added a python heart and finished with a zipper up the back.  I loved the shiny texture of the lettering and trademark, so we kept that from the original tee.

>>> Come celebrate with us and check out all 32 designs tonight! <<<

About Save The Garment Center

STGC promotes fashion companies and brands who design and produce quality clothing in the Garment District and in New York City. There are 24,000 apparel manufacturing jobs in New York City that make this domestic clothing production possible, and STGC creates transparent access to all of these resources for the future designers of America. These resources enable new fashion entrepreneurs to start a business and a fashion line leading to the creation of American jobs. Whether you are an established or emerging designer, a consumer, a fashion junkie, or simply a concerned American citizen, we ask you to join us in supporting New York’s Garment Center. As a non-profit organization, we support factories, suppliers, and designers through education and advocacy. We are ambassadors to all programs that support and create awareness for our members. There is no other Garment Center in the world like ours. The Garment Center is the soul of Midtown Manhattan, and the backbone of the NYC fashion industry. www.savethegarmentcenter.org

last days of summer

 [ Repost from The Glamourai // wearing: Primary boho dress // Soludos shoes // Hat Attack hat // Buji Baja bag // Photos: by Paul Brooke Jr. ] 

It's hard to believe the final week of summer is already upon us! So lets all soak it up.  In the meantime we've got tons of great deals, on all summer goods and fall-transitional items at the shop

primary | style notes

       

Alyse Archer-Coité , Editor-in-Chief of Maker Magazine at her 2nd issue launch party wearing primary fringe leather skirt and belt.  Love that she styled it with a simple sleeveless tee.

[ photos by BFA // pictured above with her boyfriend // below with Artist Ryan McGinness and Joanna Lily Wong ]

style notes [ zig jacket ]

 Li Ming emailed me this incredible pic of her in our Primary Leather Zig Jacket worn all unzipped with a black tee and jeans.  I love how she kept the styling so simple to really show the lines of this jacket. 

>>> few sizes of the zig jacket on our sale,  find the last of them here! <<<

[ photo by Felix Wong ] 

street style [ primary oxford ]

Love how Kelly wore our Classic Oxford during the NYFW S/S13 shows. And how insane is that Bodhi bag!?? I remember this outfit well, just after this 9AM show at Lincoln Center, she jetted down to our spring/summer presentation in soho to put the finishing touches on our show styling! 

[ Images via:  TheGlamourai / TheCut / TheGenteel ]

primary classics

[ Primary silk tee / primary silk baxis pant ]

I started Primary as a core collection, consisting of our simple but perfect cuts of the silk tee, tank, slouchy silk pant, and blouses. Each season we expand on those and have added quite the assortment, but these are a pair of our originals that we still carry on. Worn here by Christina Caradona ~ Trop Rouge in New York. 

XOCleo

siiick clutch

Spotted our most versatile [grey & white] clutch on the glamourai in brooklyn this week! See the full post here. 

muse [ selah sue ]

A Girls Gotta Werk...

[ wearing: Lanvin for H+M sunnies, Helmut Lang blazer, Primary tank, Lodis belt, Isabel Marant pants, Reece Hudson clutch, Theysken’s Theory flats ]

Professional day dressing for those hectic, get-er-done days, done right, by the Glamourai. 

Primary ♥ [ summer gear ]

The gorgeous Li Ming [SEE HERE] stopped by our studio, for some new pieces for her summer in the city. A prime tee, leather fringe skirt, and her BCBG boots later and she's ready to take on this concrete jungle! Happy Weekend! 

Primary ♥ [ Vogue India ]

 Our Spring/Summer 2012 coral peacou blouse worn by New York "It Girl" Shamina Mehta in June's Vogue India! 

 >>> Find the coral+magenta blouse here!! <<<

Primary ♥ [ metallic tweed pant ]

[photos by Jeremy James for TheGlamourai.com]

Our metallic tweed "Masik" pant on TheGlamourai.com today!

>>> Find them, HERE <<<

FW12 [Campaign]

Finally sharing our new images for the FW12 collection!! although they have already been up on our newly designed website, and the glamourai.

 I went in a total bladerunner/gattaca direction (in a wearable/sporty-glam way of course)[moodboard here] ,and was so utterly inspired by Nick Cave, that I brought in sequins for the first time. The new leather flounce skirt, I've been wearing every chance I get, but for the rest, even I have to wait. Something to look forward to next Fall!

design: Cleo Schroeder

photography: Greg Swales

style: Kelly Framel

hair and makeup: Jennifer Nam

model: Ming Li Geh

XOCleo

Drive Soundtrack

>>> A reason, other than Ryan Gosling to watch Drive! <<< 

FW12 Shoot [ behind the scenes ]

A little peak at my instagrams from Wednesdays FW12 shoot ~ so crazy about this collection! We died when the model fit into Kelly's thigh-high zip Chanel boots ~ had SO much fun with the styling! Full preview coming soon...

Its so crazy to be wearing FW11, shipping SS12 and shooting FW12, but hey! Is the life of Fashion! 

Muse [ Lana Del Rey ]

 We just can't help it! She's on REPEAT!! >>>>

primary fall/winter 11 [ outerwear ]

 

 

 

primary fall/winter 2011 [ all on our newly re-designed eshop! ] 

Primary [ reads ]

Kate Moss by Terry Richardson

Fashion month is over, so we can do things like read again. The Beautiful Fall, a decadent 70s Paris fashion scene set by Saint Laurent, Lagerfeld, and the muses... 

Irreverent

Peeks from Carine Roitfelds book ~ 250 tear sheets /covers / personal photos ~ cant wait to get mine! Pre-order here